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Montblanc unveils plans for a new museum and visitor center in Hamburg (Germany) designed by Nieto Sobejano Arquitectos.


Montblanc announced plans for a new building, Montblanc Haus, designed by Nieto Sobejano Arquitectos (Madrid-Berlin) that celebrates the culture and legacy of the prestigious firm that has produced writing instruments in Hamburg since 1906. The Mayor of Hamburg, Olaf Scholz and CEO of Montblanc, Nicolas Baretzki, unveiled the project and described it as an architectural landmark for the city of Hamburg. Nieto Sobejano Arquitectos won the international competition in 2016 amongst entries by Snohetta (Norway), John Pawson (UK), wHY (USA) and Noé Duchaufour (France). 

Montblanc Haus is a museum, visitor center and exhibition space dedicated to the art of writing, sophistication of production and craftsmanship of Montblanc. The new 3660 m2 building will be located on the site of the existing factory on the outskirts of Hamburg in Altona and is due to open in 2020 for an estimated budget of € 20m. 

The design by Nieto Sobejano Arquitectos is conceived as a 100m linear black solid volume, reminiscent of a writing instrument case, that spans the entire width of the existing site. This elegant longitudinal volume, placed in front of the existing buildings radically transforms the presence of the factory and creates a new face for Montblanc which expresses both simplicity and timelessness; values inherent to the brand. The textured concrete façade echoes the mountain massif that gives name to the company and provides a surface for dynamic projections. Like a case, a simple exterior volume conceals a sophisticated sequence of spaces over three levels interconnected by a triple height domed hall.